February 21, 2008
How to Write a Sales Letter, Gary Halbert style
‘Did you know that your family name was recorded with a coat-of-arms in ancient heraldic archives more than seven centuries ago?
‘My husband and I discovered this while doing some research for some friends of ours who have the same last name as you do. We’ve had an artist re-create the coat-of-arms exactly as described in the ancient records. This drawing, along with other information about the name, has been printed into an attractive one-page report.’
I just read that marketer & copyright promoter Gary Halbert died about year ago. He was famous for his "Coat-of-Arms" letter that generated millions of dollars in sales, and produced million copies of direct mail pieces ever since.
Gary Halbert’s newsletter archives
Another sample of a similar style pitch - “Learn The Secrets of Making Better Pizza In Your Own Kitchen Than You Can Buy At The Pizzeria”
Seth Godin Action Figure by Archie McPhee
A Huge Depository of Outstanding Salespeople Here
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This is year 3 that my friend Alex Brown will be teaching an innovative undergrad class at the University of Delaware. Infotech Applications in Marketing and is probably one of the few of its kind that is required for marketing majors. In addition to presenting the lastest interactive strategies, including social media/ blogs and search, students are required to blog their assignments.
Posted by: Andy Michaels' Blog on Internet Marketing and Online Success at Mar 18, 2008 4:04:36 PM